Choose Your Reality

Specs commercials give us total creative freedom: no time pressure, no guardrails, just room to experiment and take the concept further, creatively and technically. A pure reflection of how we like to work.

For this Oakley spec commercial, we leaned into the brand’s own idea of the Plantaris collection as a nature-driven exploration: bold, functional, and technical, built to adapt to different conditions.

From there, we pushed it into our world: a Plantaris Test Facility, where the subject moves through controlled environments as if the product is being stress-tested under shifting rules.